Brands are the most valuable assets companies possess.
Consumers don’t buy better performing brands; they buy what they perceive to be better (see Apple).
Consumers align with brands that say something positive about them…smart, sexy, successful, athletic, etc. (see Mercedes Benz).
Everything a company does impacts the perception of the brand. Therefore we do everything.
Brands are built on emotional connections with consumers. The head and heart need to be aligned, but ultimately the heart is the driver.
Consumers don’t just want to know what you sell, but rather why you sell it.
Brands are living, breathing entities. They need to be constantly managed…hot today, gone tomorrow (see Gap, Sony, Reebok, etc.)
Consumers are not waiting around to hear from you. Bombarded by 10,000+ messages a day you need to engage, enlighten, entertain and educate them, and then maybe, they will pay attention.
Be simple, be focused, don’t overcomplicate. We help you develop the most compelling and differentiating reason a consumer should buy (and re-buy) your brand and build everything around that positioning.